Sami Liukka (He/Him)

Head of Product at Hammer Out Games

Sami is a strictly dedicated and innovative Head of Product with over 7 years of professional experience in the mobile games sector, mainly from the business side. Sami's lifelong passion for game design, games, creativity, and problem-solving drives him to the path of creating robust and scalable game applications that aim to deliver groundbreaking user experiences. Throughout his career Sami has demonstrated proficiency in various designs, frameworks, and using tools and out-of-the-box working methods, consistently contributing to success and successful project deliveries.

Key Skills:

• Programming Languages: HyperText Markup Language (HTML)

• UI/UX Design & Flowcharts: Figma, Draw.io, Taskade

• Game Design: Game Mechanics and Systems Design, Prototyping, Game Design Documents (GDDs)

• Assisted Communication & Research: Chat GPT, Merlin

• Office Suite: Google Workspace

• Project Management: Jira, Confluence, SCRUM

• Graphic Design: Adobe Photoshop, Branding, Character Animation

• Generative Art: Scenario.gg, Layer AI, Midjourney, Leonardo.ai, Picsart (mobile)

• Digital Marketing: SEO, SEM, Email Marketing, Content Marketing, Social Media Marketing, Paid User Acquisition (UA)

• Business Analytics: Business Intelligence, Data Analysis, Data Modeling, Cash Flow

Work Experience:

2023-> | Hammer Out Games, Head of Product

As the Head of Product at Hammer Out Games, Liukka is driven by a passion for creating peaceful space and openness where exceptionally talented developers can bring the studio's creative experiments to life. Founder Liukka is on a mission to pioneer new gaming experiences for mobile gamers, taking their minds on enchanting journeys through each pixel and storyline.

Key Responsibilities:

• Product Strategy: Lead the development of a comprehensive product strategy aligned with the company's vision, market trends, and player preferences. Ensuring that our game aligns with the company's brand and target audience.

• Team Leadership: As a team leader, Liukka's goal is to gather and nurture a diverse group of game developers together with exceptional product focus. Liukka aims to assist our developers in excelling in their roles, fostering an environment where creativity thrives, and positive teamwork is encouraged.

• Game Design: Prioritize player experience by creating an immersive design, gameplay features, and mechanics, and user interfaces, crafting the initial progression, loops, and calculus, and exercising captivating storytelling.

• Art Direction (for concept art): Defining the foundational artistic vision for the entire game, aligning with the team's vision, creating concept graphics for the world and characters, and guiding to realize the vision in the high-quality product for the end user.

• Business Development: Collaborate with top people in top companies to explore partnerships and potential new revenue streams. Assessing the viability of business models to make informed decisions.

2022 - 2023 | SisuRace, GM/CEO

Liukka was responsible for overseeing the general business strategy of the privately held web 3.0 game platform startup from the Helsinki Metropolitan Area, Finland.

2015 - 2022 | Heavyweight Rex, Commercial

Liukka was responsible for the business development and commercial efforts of the privately held mobile game development studio in the Helsinki Metropolitan Area, Finland.

2005 - 2012 | Eccu Research, Director of Research

Liukka was responsible for conducting market research and internal research for notable companies in 50+ markets in this privately held market research boutique.

Education:

• Further Qualification in Audiovisual Communication in Game Graphics, Amiedu

Certifications:

• Young Entrepreneur of the Year Award by Entrepreneurs in Finland in Northern Savonia Association

Projects:

• Project name: [codename] "Pizza 2232"

Mobile free-to-play casual simulation game, iOS/Android

Designed the gameplay concept and create key concept art

Utilized game industry friends for feedback.

• Project name: Idle WarForge

Mobile free-to-play hybrid idle game, Android

Created a fully functional hybrid idle game.

Utilized Unity and C# + AWS for the backend.

• Project name: Card Smash: Tribal Lords

Mobile free-to-play card battler game, iOS/Android

Designed and produced a synchronous turn-based card battler game with complex data sets.

Employed Unity and C# + AWS for the backend.

• Project name: Sisu Dragons

SisuRace esports tournament in Valorant in LATAM

80 players, 16 teams, and 15 hours streamed content on Twitch

Interests:

Apart from his wishes to know how to code, Sami enjoys outdoor activities such as exploring the Indochina wilderness. He claims to be an avid AI prompter and refers to often exploring infoletters on history, technology, and personal development. Additionally, as a semi-actively participant in local tech meetups and conferences, Liukka wishes to stay updated with the latest industry trends.

LinkedIn: www.linkedin.com/in/samiliukka

Blog: www.poly.work/leveler50

Twitter: www.twitter.com/samiliukka

Location

Haiphong, Vietnam

Links

Work style

How I prefer to work

Remote & Office

Evening

Mostly in a team

Qualities I value in my colleagues

  • Patience
  • creativity
  • curiosity
  • work ethic
  • bias toward action

My communication style

  • Direct
  • clear
  • assertive
  • thoughtful

My pet peeves

  • Pessimism
  • gossip

Fun fact

Currently growing Ginseng Ficus, the perfect bonsai tree for a beginner

Timeline

  • Head of Product

    Current role

View in org chart