Emma Rodrique

Emma Rodrique is the current Assistant Director of Communications and Marketing at Hampshire College. Prior to their current position, Emma was a Social Media Specialist at INSA from December 2020 to October 2021. In this role, Emma created and implemented all social media content and strategy for Instagram, Twitter, LinkedIn, Facebook, Google My Business, YouTube, etc. Emma also executed Email and SMS strategies, developing messaging, and initiating marketing campaigns to increase leads. In addition, Emma managed a promotional calendar, coordinating between operations, production, retail, and leadership to execute promotions. Emma was also responsible for capturing a wide range of photography and video needs for campaigns and promotions; including educational videos, product photos, etc.

Before their role at INSA, Emma was the Digital Marketing Coordinator at Berkshire Blanket & Home Co. from August 2016 to December 2018. In this role, Emma was responsible for content creation, email marketing, social media strategy, paid search, website & SEO. Emma created high level presentations and press releases for company executives and prepared all marketing language for new-to-market products. Emma also wrote campaigns, landing pages and blog posts for Business-to-Consumer (B2C) websites. In addition, they created compelling, results driven marketing campaigns that utilized segmentation and personalization to increase email revenue, click-through, and engagement. Furthermore, they managed Twitter, Instagram, Pinterest and Facebook accounts within the brand voice, building brand awareness and customer engagement. Emma also implemented advertising campaigns across platforms that significantly increased brand reach. Lastly, they built campaigns tailored to ongoing search initiatives as well as to enhance short-run marketing campaigns and optimized paid search campaigns on an ongoing basis to ensure high level performance.

Emma Rodrique's educational career consists of a Bachelor of Arts in Art Theirtory, Criticism and Conservation from Smith College, and a certification from Hootsuite in Hootsuite Platform Certification.

Their manager is Anne Pinkerton 91F, Director of Communications and Marketing. They are on a team with and Koby Leff 15F - Multimedia Producer.