Ruari Bell

Ruari Bell is an accomplished entrepreneur and investor with extensive experience across various sectors, particularly in athlete-led ventures and real estate. As the Founder and Managing Partner of The Players Fund, the UK’s first athlete-led venture capital firm, Ruari is dedicated to empowering athletes as investors. In addition to this role, Ruari serves as a Director at 4CAST, European Advisor & Investor at Hana Kuma, and Lecturer on Athlete Entrepreneurship at the European Sport Business School. Ruari is a Founding Partner at The Bell Partnership, focusing on private investments, and co-owner of 52 Old Elvet, a luxurious apartment collection. As a Partner at FFR Group Limited and former Managing Director of SMD.co, Ruari has also made significant contributions to property management and digital marketing. Ruari's educational background includes a Master of Arts in Art History from the University of St Andrews.