HAND (Human & Digital)
Alex Giedt is a skilled marketing consultant with extensive experience across various companies in marketing strategy, campaign design, and analytics. Currently serving as a Marketing Consultant at HAND (Human & Digital) and Here Be Dragons, Alex Giedt also leads Alex Giedt Consulting, focusing on marketing growth campaigns and quantitative measurement of marketing efforts. Previous roles include Strategist, Analyst, and Marketer at Revel Brand Design, as well as Director of Analytics at Duncan Channon, where Alex Giedt designed rigorously-measured marketing campaigns. With a solid foundation in audience segmentation and retention strategies from positions at Credo Mobile and Acxiom Digital, Alex Giedt has cultivated a comprehensive understanding of effective marketing practices. Education includes a Bachelor of Arts in Economics from UC Santa Barbara.
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HAND (Human & Digital)
HAND (Human & Digital) is a world-class Talent ID Registry that brings simplicity and scale to talent identity in an interconnected human and digital world. Much like a bar-code, as an ISO-level standard under the DOI Foundation, HAND applies our Citation-Backed Notability™ model to assign persistent, unique, and resolvable IDs to real and virtual talent across the Culture Industries (e.g. - Entertainment, Sports, Music, Fashion, Gaming, News, and more.) In an age saturated with generative AI and deepfake technology, distinguishing the authenticity of talent’s Name, Image, and Likeness (NIL), whether appearing on a screen or in a playlist, is essential. HAND (Human & Digital) is committed to delivering trusted provenance automation to verify authentic instances / versions of human talent, their virtual counterparts, and fictional entities. Working with our industry beta partners to design use-cases for production studios and talent agencies in Hollywood using the latest volumetric capture technologies, to the elegant automation of distribution metadata workflows for TV networks and studios, to advanced media performance analytics and the development of interoperable standards — HAND’s SaaS-based subscription model provides both API and web UI access to subscribers. Designed for producers and distributors who can benefit from HAND’s efficiency, cost reduction, and time-to-value acceleration, our public talent identifiers are free to resolve and use in business transactions, forever.