Daria Namkung

Daria Astakhova is a skilled professional in web analytics and conversion rate optimization, currently serving as Topic Owner Conversion at Handelsblatt Media Group since March 2022. Prior experience includes roles at Vodafone as Expert Performance Manager Web Analytics, where responsibilities encompassed full-cycle conversion rate optimization and A/B testing, and at CROSSMEDIA Deutschland as Junior Performance Manager, focusing on data management and analysis. Daria began their career at Amazon Services as a Project Management Intern and has also worked as an Event Manager at MBA Strategy. Academically, Daria holds a Master of Arts in Media and Communication Science from Technische Universität Ilmenau and a Bachelor's degree in International Information from Taras Shevchenko National University of Kyiv, complemented by an education at Kyiv Gymnasium of Oriental Languages #1.