Martin Wasserman

Martin Wasserman is a seasoned marketing professional with extensive experience in data analysis and business consulting. Since October 2010, Martin has served as a Senior Marketing Analyst at Handi-foil, where responsibilities include developing monthly retail reports for executives and driving strategic changes in category management. Prior experience includes a role as a Business Consultant at SPINS, focusing on promotion effectiveness analyses for natural products, as well as managing client solutions at IRI, where Martin delivered category reviews and industry insights using various data sources. At SMG Marketing Group, Martin successfully built a new data collection department, significantly improving survey response rates. Martin holds a Bachelor of Science in Marketing from Bradley University.