Aniket Dhawad

Aniket Dhawad is a seasoned marketing and analytics professional with extensive experience in data-driven marketing strategies. Currently serving as a Senior Marketing Analyst at Sony Interactive Entertainment since November 2025, Aniket specializes in Marketing Incrementality Measurement, Market Mix Modeling, and Experimentation. Prior to this role, Aniket was Analytics Lead at Affine, collaborating with Sony PlayStation’s Marketing Analytics team to enhance marketing effectiveness. Aniket's career also includes positions at Wells Fargo as a Senior Quantitative Analytics Specialist, and earlier roles at EXL and Cognizant, where data analysis and machine learning were key components of the responsibilities. Aniket holds a Bachelor of Technology in Engineering Physics from the Indian Institute of Technology, Guwahati.