Kitty Smeeten

Kitty Smeeten is the founder and True Chocolate Lover at Hands Off My Chocolate, a plant-based chocolate brand launched in April 2013, now present in 84% of Dutch supermarkets. Prior to this venture, Kitty founded and consulted for Innovation Kit from 2008 to September 2013, and held a partnership at the innovation agency SunIdee. Kitty's extensive experience includes roles as New Business Development Manager at PepsiCo and Duyvis, and various positions such as Innovation Manager and Trade Marketing Manager at Sara Lee. Early career experience includes marketing management at Nestle and product group management at Honig BV. Kitty holds a Master’s degree in Strategic Marketing and a Bachelor of Science in Food Technology.