Elizabeth H.

Senior GTM Systems Analyst at Handshake

Elizabeth H. is a seasoned professional with extensive experience in revenue operations and go-to-market systems analysis. Currently serving as a Senior GTM Systems Analyst at Handshake since January 2025, Elizabeth leads initiatives to enhance GTM systems and data infrastructure across Sales, Marketing, and RevOps, collaborating with executive leadership to streamline processes and automate performance reporting in Salesforce. Previously at Xplor Technologies, as a Revenue Operations Specialist, Elizabeth successfully directed the consolidation of HubSpot instances into Salesforce, enhancing sales productivity by 15% through optimized segmentation and territory alignment. Earlier roles include Sales Operations Specialist at The Knot Worldwide, where Elizabeth supported GTM strategy execution and improved sales efficiency, and Analyst at CoStar Group, focusing on financial analysis and strategic initiatives.

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