Rod Edwards

Sales Director at Haneco Lighting Australia

Rod Edwards is an experienced professional in the lighting and electrical engineering sectors, currently serving as Sales Director and National Commercial Manager at Haneco Lighting Australia since August 2021. Prior to this, Rod held the position of General Manager Sales for Australia and New Zealand at Clevertronics, where expertise was developed in emergency lighting and monitoring systems. Rod Edwards also served as Group Professional Sales Director at Gerard Lighting Pty Ltd, managing diverse lighting brands, and has held various senior roles at NHP Electrical Engineering, including Director and National Sales Manager. Rod's career also includes positions at Clipsal, Pierlite Australia, and EYE Lighting Industries, showcasing a strong background in sales, operations, and market management. Rod Edwards has pursued advanced education in business and leadership, holding a Bachelor of Business and multiple graduate and diploma qualifications from prestigious institutions.

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Haneco Lighting Australia

Celebrating over 11 years of innovation and growth in the Australian LED lighting industry! Haneco has its headquarters in Adelaide, along with many offices, warehouses and representatives across Australia (Melbourne, Sydney, Brisbane, Cairns, Darwin, Perth and Hobart). Wholesaler Partners The friendly sales and customer support teams work with Australia’s best electrical wholesalers. Together they make our ever-expanding range of products available to contractors and the general public. In turn, they are backed up by our dedicated warehouse staff who pride themselves on picking orders efficiently, accurately and getting them delivered on time. Lighting Design Our MIES qualified lighting design team provides expert design services across the country. Ensuring clients achieve the best possible lighting solution for every project through intelligent lighting design using high quality, energy efficient luminaires and leading edge control technology. Research & Development Our product and technical teams across Australia are highly experienced and qualified people who are dedicated to product development and innovation. Because of them, we always keep up with advances in LED technology and are improving our products all the time. Product Testing & Certification The technical team test our products to make sure that there are no faults and that the products do precisely what the specifications say. The products are fully compliant with Australian standards. We devote a lot of time to quality control so that we meet the stringent demands of the government energy savings schemes VEET, REES and IPART. Because of this, dozens of our lights are approved for use in these schemes. We are also a member of the Lighting Council Australia. Leading the way We are a professional, award-winning organisation with well over 70 staff and still growing. A marketing department and essential administrative staff complete a company proving to be the best in our field.


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Headquarters

Netley, Australia

Employees

51-200

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