Alexandra Gordon Heyson

Alexandra Gordon Heyson is a seasoned marketing professional with extensive experience in product marketing and brand management. Currently serving as Senior Product Marketing Manager for Bali Intimate Apparel at Hanesbrands Inc. since July 2019, Alexandra has flourished through various roles, including Product Marketing Manager and Assistant Product Marketing Manager for the Champion Brand. Prior to this, Alexandra spent over six years at GEICO, progressing from Product Management Analyst to Brand Marketing Manager, where significant contributions included overseeing multi-channel marketing programs for customer retention and managing annual business plans and advertising budgets. Alexandra holds a Master of Science in Management from Wake Forest University School of Business and a Bachelor of Arts in Economics from the University of Virginia.