Jason Huen

Jason Huen has a diverse work experience in the marketing and advertising industry. Jason is currently serving as the Vice President of Consumers Assets Marketing / Performance Marketing Squad at Hang Seng Bank. In this role, they are responsible for leading card and loan acquisition through performance marketing strategies. Jason also oversees advertising initiatives, manages strategic partnerships, and drives online acquisitions. Their skills include credit card acquisition, loans, digital marketing, and partnership management.

Before joining Hang Seng Bank, Jason worked as a Digital Performance Specialist at HSBC Hong Kong, focusing on digital messaging experiences and sales operations. Jason also has experience as an Associate Digital Director at X Social Group, Group Head at OMD Hong Kong, and several roles at Carat, including Senior Planner, Planner, and Media Executive.

Throughout their career, Jason has gained expertise in various aspects of marketing and has worked with a range of products and services, including credit cards, loans, mortgages, and more. Jason is highly knowledgeable in digital marketing strategies and has a strong track record of driving online acquisitions and enhancing advertising efficiency.

Jason Huen attended Hong Kong Baptist University from 2009 to 2012, where they obtained a Bachelor of Business Administration (BBA) degree with a focus on Information Systems and E-business Management (ISEM). In addition to their degree, Jason also obtained certifications in Adwords Fundamentals and Display Fundamentals from Google.