Aditya Achadiat has extensive experience in marketing and strategic planning, currently serving as Head of Marketing Strategy at PT HM Sampoerna Tbk since October 2014. In this role, Aditya develops comprehensive marketing strategies based on external analyses and the company's long-term vision. Previous positions include Senior Manager roles in Strategic Planning, Data Analytics, and Brand Strategy at PT HM Sampoerna Tbk, as well as a Senior Manager of Business Insights and Corporate Marketing at PT Indofood Sukses Makmur Tbk. Aditya also worked as a Senior Manager at PT. The Nielsen Company Indonesia and began their career as a Marketing Trainee at PT. DJARUM. Aditya holds a Bachelor of Science in Industrial Engineering from Universitas Katolik Parahyangan.