Bakhrul Effendi

Bakhrul Effendi is an experienced professional in retail engagement and marketing, currently serving as Manager Area Retail Engagement at PT HM Sampoerna Tbk. since August 2012. With a strong focus on ensuring brand visibility and executing retail activities, Bakhrul has achieved several accolades, including the All Hands on A Award and the People Engagement Award in the North Sumatera Zone in 2018. Previous roles include Manager Area Marketing, where significant contributions to market share and volume objectives were made, and Regional Trainer, emphasizing team development and training. Bakhrul's career also included positions as LAMP & DST Executive and Consumer Engagement Specialist with notable achievements in direct selling activities and marketing execution. Bakhrul holds an undergraduate degree in Industrial Engineering from Universitas Sebelas Maret, obtained in 2006.