Laura Harter

Laura Harter currently holds the position of Projektmanagement IT Marketing Solution at Hansgrohe Group since April 2023. Previous experience includes various roles at Mercedes-Benz AG from February 2017 to March 2023, such as Retail of the Future - E-Commerce, IT-Projektleitung for the digitalization of the Mercedes-Benz Vans sales organization, and Product Owner for the Mercedes-Benz Vans website. Earlier roles included a Masterarbeit at KUKA focused on sales promotion in the industrial goods sector, a Werkstudent position in Industrial Business Development, and internships in marketing and business development at organizations including designconcepts GmbH, Porsche Engineering, and Dehner Garten-Center GmbH. Educational qualifications include a Master’s degree in Marketing, Sales, and Media from Technische Hochschule Ingolstadt and a Bachelor’s degree in Business Networks/eBusiness from Hochschule Furtwangen University.