AP

Astrid Prajogo

Founder & CEO at Haofood

Astrid Prajogo has a long and varied work experience. Astrid began their career in 2002 as an Account Director at Transmedia, where they were promoted through four different positions. In 2010, they became the Managing Director at TM Health, where they developed close relationships with healthcare industry decision makers and led regional and national marketing campaigns. In 2016, they founded Good Indonesian Food and served as the Managing Director, aiming to introduce international tourists to local culinary heritage. In 2018, they joined the Ministry of Tourism of the Republic of Indonesia as a Member of Culinary and Shopping Acceleration Team, leading efforts on international gastronomy diplomacy. In 2020, they founded Haofood and serves as the Founder & CEO, with a mission to make eating good food possible forever. In 2022, they will become a Fellow at Unreasonable, an organization dedicated to supporting entrepreneurs who are leveraging profit to solve social and environmental challenges.

Astrid Prajogo attended Monash University from 2000 to 2002, where they earned a Bachelor's degree in Accounting and Finance.

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