Ethan Z.

Ethan Z. serves as the Director of Marketing for Canada at Happy Dad Hard Seltzer since November 2023. Previously, Ethan held the position of Vice President of Strategy at Influence Marketing from January 2015 to November 2023, where responsibilities included developing integrated campaigns across experiential, digital, and retail marketing. Ethan also served as Senior Director and Director of Strategy at ZON Strategic Marketing, and as Account Director at Summerhill Group, focusing on consumer engagement and sustainability programs. Additional experience includes a tenure as Senior Manager of Experiential Marketing at Bond Brand Loyalty, Account Director at Influence Marketing, and Owner of WARP Marketing. Ethan has a background in managing large-scale marketing campaigns and events, with roles at MarketSource Inc. and Bell Canada. Educational qualifications include a B.Com in Information Technology Management from Ryerson University, certification from the Wine & Spirit Education Trust, and completion of a Strategy and Planning Bootcamp at Miami Ad School Toronto.