Ruud van der Veer is currently working at Happy Horizon as a Teamlead for CRO and Web Analytics. Ruud previously held similar roles at Evoworks, a part of Happy Horizon. Ruud has also spoken at various events like Webwinkel Vakdagen and Thuiswinkel.org, sharing their expertise on topics such as CRO, neuromarketing, and customer data utilization. Prior to their current roles, Ruud worked as a Research & Usability Consultant at SYcommerce and as a UX Designer & Graphic Designer at Van Der Veer Media. Ruud holds a Bachelor's Degree in Communication and Media Studies from HU University of Applied Sciences Utrecht and is currently pursuing a Mini Degree in Conversion Optimization & Digital Analytics from CXL.
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