Paajanen Eija

Paajanen Eija has over 20 years of experience in marketing and product marketing. Paajanen began their career in 1999 as a Marketing Manager at Tieto, where they were responsible for capital markets and life and front end transformation marketing. In 2013, they joined F-Secure Corporation as a Product Marketing Manager, where they were responsible for product launches and marketing actions and materials for corporate end-customers and resellers for the full life cycle of the products and across all channels. In 2017, they joined M-Files Corporation as a Senior Product Marketing Manager, where they focused on managing launch projects and developing the launch process, as well as creating messaging for the overall horizontal M-Files offering. In 2021, they joined HappyOrNot as a Product Marketing Manager, where they specialize in product launches, the process and management of the projects, the creation of value propositions and messaging, and providing enablement material for sales.

Paajanen Eija began their educational journey in 1997 when they attended Markkinointi-instituutti and obtained their MKT degree in Marketing in 1999. Paajanen returned to Markkinointi-instituutti in 2003 and obtained their MTi degree in Communication in 2004. Paajanen also attended Kulosaaren yhteiskoulu at an unknown time. In 2018, they obtained a certification in Elements of AI from the University of Helsinki and Reaktor.