Zhendong LU

Senior Manager Strategic Marketing at Harbour BioMed

Zhendong Lu has a diverse work experience spanning multiple roles and industries. Zhendong began their career as a Resident at The First Hospital of Qiqihar in 2012, where they worked until 2014. Zhendong then worked as a Market Specialist at Cinkate Corporation from 2014 to 2015. Following this, they joined Novartis Pharmaceuticals (China) in 2015 and held the roles of Medical Science Liaison from 2015 to 2017 and Brand Manager from 2017 to 2019, focusing on the launch of the new product Entresto. In 2019, Zhendong Lu joined Roche Lung Cancer, where they served as a Senior Product Manager until 2022. Zhendong was responsible for promoting Roche Lung Cancer products in Thoracic surgery and Radiotherapy, implementing strategies such as KOL mapping, re-segmenting the Thoracic market, and developing a business plan. Zhendong Lu also created academic platforms to deliver key messages and shape customer perceptions. Under their management, Thoracic sales significantly contributed to Alecensa and Avastin's sales growth. From 2020 to 2021, Zhendong Lu worked as a Senior Brand Manager at Novartis, before joining Harbour Biomed in 2021 as a Senior Manager of Strategic Marketing.

Zhendong LU completed their undergraduate education from 2009 to 2012 at Shihezi University. Zhendong obtained a Bachelor's degree in Foreign Science during this time.

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