William Ballance

William Ballance is the CEO and Co-Founder of Lavender, a company focused on enhancing sales email effectiveness, active since February 2020. Ballance has held various roles including Member at RevGenius and Ambassador at HYPCCCYCL. As a Strategic Advisor for Dooly from 2021 to 2023, Ballance contributed to driving business strategies. Previous ventures include Co-Founder and CEO of Sorter, recognized for innovative communication solutions, and Founder of Alum, a mobile app that supports alumni networking and fundraising. Ballance also founded My Fun Filter, a leading provider of custom Snapchat filters. Early career experiences include key roles at Springbot, Candle Spas, and Loclly, showcasing notable achievements in business development and sales growth. Educational background includes studies at Hampden-Sydney College and Virginia Tech, supplemented by training from Training the Street.