Herwig Vennekens

Chief Commercial Officer (cco) - Global at HARIBO

Herwig Vennekens has had extensive experience in various leadership positions in the confectionery and consumer goods industry. Herwig started their career at Procter & Gamble, where they served as Marketing Manager for ten years. Herwig then joined Wuertele & Partner as Managing Partner before moving on to McCormick, where they held the positions of Commercial Director Nothern Europe and Director Business Development Europe. In 2007, they joined HARIBO UK as Managing Director, overseeing Marketing, Sales, and Strategy. In 2018, they were appointed as Chief Commercial Officer (CCO) - Global for HARIBO Holding and became a member of the Executive Board of the HARIBO Group. In this role, they are responsible for Sales and Marketing globally across the HARIBO Group.

Herwig Vennekens attended the University of Mannheim from 1983 to 1988, where they obtained a degree in Betriebswirtschaftslehre (Business & Administration). Herwig completed their studies at the university and received a Diplom Kaufmann degree.


Previous companies


  • Chief Commercial Officer (cco) - Global

    September, 2018 - present

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