Nikhita Parmar

Nikhita Parmar is an accomplished Partnerships Digital Media Manager at Harrods, specializing in the development of retail media strategies and full-funnel performance marketing across platforms such as Meta and Google. Previously, Nikhita held the role of Partnerships Digital Advertising Operations Executive at Harrods, where management of Paid Social and performance strategies for brand partnerships took place. Experience also includes an Advertising Operations Executive position at Reach plc, overseeing campaign management for display, video, and programmatic ads. As the founder of Kita Decor, an Etsy eCommerce business, Nikhita generated over 1,000 sales and successfully raised brand awareness through social media. Early career positions as a Sales Associate at H&M and TOPSHOP TOPMAN laid a foundation in retail and customer service. Nikhita holds a Bachelor's degree in Marketing from Aston University.