The Hartman Group
Andrea Afua Kwamya is a seasoned Consumer Insights Consultant at The Hartman Group, with a diverse background in strategic communication and research. As the Founder of Black Girl on Mars Insights, Kwamya leverages expertise in insights consultancy. In addition to these roles, Kwamya serves as a mentor for the HBCU Communication Fellowship and an Associate Faculty member at Columbia University in various communication courses. Previous experience includes board membership at Prototype PGH and strategic roles with notable companies such as Giant Spoon, Getty Images, Spotify, Gucci, and BBDO Worldwide, where Kwamya contributed to campaigns for major clients. Kwamya holds a Master of Science in Communication and Media Studies from Columbia University and a Bachelor of Arts in Speech Communication and Rhetoric from Ithaca College.
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The Hartman Group
For over 25 years, The Hartman Group has been a recognized thought leader on demand-side trends in the food industry. We are 100 percent focused on the food and beverage marketplace. Our expertise ranges from how the smallest nuances of product design affect your product’s ability to grow to devising portfolio strategies that maximize sustainable, demand-led growth. We have advised some of the world’s largest food and beverage companies on issues of portfolio management, brand renovation, consumer insights and innovation. Our approach is always highly customized to each client’s strategic interests and corporate culture. We never force-fit stock solutions, as we realize there are many paths to growth. We look forward to helping you find yours.