Jan Hein Koenen has extensive experience in healthcare marketing and management, with a notable tenure at the Dutch Heart Foundation as Chairman of the Gouda Committee since January 2011, where efforts focus on organizing annual collections. Serving as an Advisory Board member for VAR, Koenen provided guidance on patient and volunteer advisory matters. As a co-founder and CMO of Exceptor B.V. from April 2015 to December 2022, Koenen played a key role in developing a patented door blocking system. Previous roles include Marketing Manager for TOPCON Europe Medical, Owner of Transfor FCP, and Consultant at Smeets'adviesgroep, all while contributing to marketing initiatives at companies such as Mediq Combicare and Coloplast. An extensive career in pharma marketing began at Astellas Pharma, covering various roles in marketing and sales across multiple regions and product lines. Academic credentials include studies at Fontys University of Applied Sciences and courses in marketing and international business.