Hartwall
Alexander West is an accomplished business manager with extensive experience in the spirits industry, currently managing the Diageo Spirits business in Finland with full P&L and budget responsibility. Alexander's career includes roles as Trade Marketing Manager at Hartwall, where strategic marketing activities were overseen for export markets, and as Nordic Sales Specialist at Visma, responsible for sales pipeline and customer training. Prior experience as a Field Sales Specialist at Brown-Forman involved B2B sales and trade marketing in the Nordic and Baltic regions. Academic credentials include a Master of Science in Business from Åbo Akademi University, complemented by international studies at SGH Warsaw School of Economics.