Misme Halonen

Misme Halonen is an experienced marketing professional currently serving as the Head of Paid Media at Hartwall, where they lead the development of the company's in-house media buying model. Misme has previously held strategic roles, including Brand Manager for both domestic soft drinks and energy drinks at Hartwall, and served as Content Marketing Manager at Aktia. They have also contributed as a communication planner and project manager at Mainostoimisto SST Oy, and held leadership positions in PR at LUMENE Oy. Misme holds a Master of Science in Marketing from the Turku School of Economics and has further academic achievements in organization, management, and psychology.