Samantha Erickson

Samantha Erickson, MBA, serves as the National Account Manager at Harvest Group since January 2022, bringing significant experience from a 16-year tenure at Procter & Gamble, where various roles included Senior Growth Analyst and Category Management Account Executive. At Procter & Gamble, Samantha delivered impressive category growth in Baby Care and Hair Color at Target, influencing brand share and executing strategic initiatives that secured enhanced space for P&G brands. Notable achievements include leadership in the development of a Hispanic strategy that contributed to substantial sales avoidance and the creation of innovative tools for better segmentation decision-making. Samantha holds an MBA from the University of St. Thomas and a BA in Management/Finance from the College of Saint Benedict.