Harvest Growth
Jon LaClare is a product marketing expert with extensive experience in various roles and industries. Jon founded and served as CEO of Harvest Growth since December 2006, where they provided strategic consulting and campaign management for consumer products companies. Additionally, they were an infomercial producer and author of "SELL ON TV," a renowned guide in the infomercial industry.
Prior to this, Jon worked at Orange Glo International starting in August 2004 as a Brand Manager. During their tenure, they successfully managed the Kaboom brand and launched multiple new products under the OxiClean brand. Jon also led the production of infomercials featuring Billy Mays.
Before joining Orange Glo International, Jon held the position of Sr. Associate Brand Manager at Kraft Foods from August 2002 to August 2004. Jon was responsible for managing the Planters Cans & Jars business and achieved significant growth in the Planters Almonds line by over 20%. Jon also successfully launched new products under the Nabisco brand.
Overall, Jon LaClare has demonstrated their expertise and effectiveness in product marketing, strategic consulting, brand management, and infomercial production throughout their career.
Jon LaClare, Product Marketing Expert, obtained their Bachelor of Science degree in Accounting from Brigham Young University, where they studied from 1995 to 1998. Later on, they pursued their Master of Business Administration (MBA) degree with a focus on Marketing and Strategic Management at The University of Chicago Booth School of Business between 2000 and 2002.
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Harvest Growth
Harvest Growth is a national, full-service direct response marketing, infomercial production, and product marketing agency. We have managed over 1 billion dollars worth of products since first opening our doors in 2006. Since then, Harvest Growth's team has learned exactly what pitfalls new product owners might encounter and which levers to pull to help make their products a marketing success. Harvest Growth has successfully launched some of the most recognizable brands in the world through infomercials, direct response television, HSN/QVC segements and national & international retail placements. Let us catapult your product or invention into the hearts and minds of your most sought-after customers.