Archie Harwood

Archie grew up with the business, performing a variety of roles prior to being appointed to the board in 2012 as Business Development Director. In this role, Archie was proud to lead the creation of the company’s forward vision, in collaboration with his fellow directors. The Harwoods vision statement 'Creating Memorable Experiences' reflects Archie’s personal motivation, as well as the motivations of others he observed whilst growing up in the business. He believes Harwoods does this naturally and is keen to ensure this is a daily focus for all team members; Archie believes this is how Harwoods stands out in the market. In 2018, Archie excitedly took up the position of CEO. As someone who is inspired by human interaction, with a variety of work challenges, and being able to look at the big picture, he knew the position is perfect for him. Archie is optimistic for the future of the auto retail industry, and his main goal for the future is attracting and developing the best teams of people who are passionate and innovative in driving the business forward towards its omnichannel future.