Richard Morgan

JLR Franchise Director at Harwoods Limited

Richard’s interest and career in the motor trade started at the early age of just 15 under the YTS scheme, and he hasn’t looked back. As an Apprentice Technician, Richard quickly developed a thorough understanding of the motor vehicle, which saw him progress through to Master Technician status prior to moving on from the workshop environment. Keen to expand his knowledge of the wider business, Richard covered many roles within the retailer which enabled him to start his management journey in 2002. With several years’ experience as a successful head of business, Richard joined the Harwoods Group family in July 2017 with the opportunity to move the Basingstoke business into a brand new Dual Arch Jaguar Land Rover facility, whilst continuing to develop the BMW & Mini Authorised Repairer (also based in Basingstoke). Richard prides himself on being a motor retailing professional and thrives on generating success through the performance of his teams who benefit from his experience gained from working in many areas of the business.


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