Alida Demirjian

Alida Demirjian serves as the Director of Global Brand Strategy & Management for the Transformers franchise at Hasbro, having joined the company in January 2020. In this role, Alida leads the development and implementation of multi-year global strategies to enhance brand awareness and engagement across various platforms, including content, toys, and digital gaming. Prior experience includes a tenure at Universal Pictures, where Alida held several positions, culminating as Sr. Manager of Global Brand Marketing, driving revenue strategies for major franchises such as Fast & Furious and Jurassic World. Alida holds an MBA in Marketing from Pepperdine Graziadio Business School and a BA in Communications from California State University, Fullerton.