Bart Maes

Bart Maes is an accomplished professional with extensive experience in digital commerce and eCommerce strategy across various industries. Currently serving as Vice President of Hasbro Direct EMEA, LATAM & Asia Pacific, Bart leads the digital commerce strategy and the development of Direct to Consumer initiatives across Europe and Asia, fostering relationships with strategic online retailers. Previously, Bart held the position of Head of eCommerce Europe at Diageo, managing P&L responsibilities and guiding a team to enhance online business growth. Bart's career also includes key account management roles at Pepsico International and Philip Morris Belgium, enhancing customer relationships and driving sales through strategic marketing initiatives. Bart holds a Master’s degree in Applied Economics from Hasselt University.