Gina Briggs

Gina Briggs is an accomplished marketing professional with extensive experience in brand strategy and development across prominent companies. Currently serving as Senior Director of Global Brand/Franchise Strategy for Play Doh at Hasbro since July 2018, Gina has previously held senior roles at Saban Brands and Mattel, where responsibilities included developing global brand strategies for franchises such as Nerf and Thomas & Friends. With a strong background in marketing strategy at Travel Channel and Nickelodeon, along with earlier experience at L'Oreal Paris and America Online, Gina's career is marked by a focus on driving brand growth, enhancing customer engagement, and managing cross-functional teams. Gina holds a Bachelor of Business Administration in Marketing from Georgia State University.