Joanna Piskorska

Joanna Piskorska serves as the Director of Marketing and Market Management at Grupa HASCO since 2022, overseeing a team of 30 FTE across various marketing functions and achieving a 48% increase in sales over three years. Previously, Joanna held the position of Regional Brand Director at Procter & Gamble Health, where management of the Nasal Decongestant portfolio included P&L oversight and strategic development for European markets. Earlier roles at Merck Group encompassed Global Marketing Manager, Head of Marketing Poland, and Category Manager, focusing on brand optimization and market entry strategies. Joanna's career commenced at GSK Poland with significant contributions as Group Brand Manager and Brand Manager. An educational background in Economics, Marketing, and Management supports Joanna’s extensive expertise in the marketing domain.