Hashting
Adriana Blasco de Oro is a seasoned marketing professional with extensive experience in the consumer goods and marketing sectors. Currently serving as the Country Manager Iberia at Hashting since January 2022, Adriana oversees a pioneering martech platform that revolutionizes D2C journeys for CPG brands. As a co-founder and partner of PromoFactory since May 2003, Adriana has established brand experience strategies for major corporations including Coca-Cola and Unilever. Previous roles include Country Manager for Spain and Portugal at The Insiders, where significant revenue growth was achieved, and Marketing & Communications Director at Patrimi Resorts S.L. Adriana began their career at McCann Worldgroup and BBVA Provincial, building a solid foundation in marketing and communications. Educational credentials include a Postgraduate degree in Marketing Management from Universidad Simón Bolívar and a Bachelor's in Public Relations from UCAB.
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Hashting
Hashting offers unique tech-based solutions for smart consumer promotions that enable brands to CONNECT with consumers with the use of mobile technology, CONVERT to purchase through digital/mobile promotions (coupons, cashbacks, vouchers, loyalty schemes,...) and CONTINUE to engage with a variety of engagement triggers. Hashting is on a mission to make consumer marketing 100% data-driven. It enables clients to COLLECT campaign data in real-time dashboards and measure the efficiency of all advertising & and promotion spend to increase the ROI of marketing campaigns. The company was founded in Belgium in 2015, is currently active in 50+ countries around the world and serves clients like Coca-Cola, Nestlé, Unilever, Heineken, Pepsico, L’Oréal, Henkel, Mars, McCain, Bosch-Siemens, Miele, De’Longhi, Glaxo-Smith-Kline, Merck, Bridgestone, Orange Telecom and many more.