Hashting
Christian Bielen is a seasoned financial professional with extensive experience in various leadership roles. Currently serving as CFO and Board Member at Hashting since July 2019 and as Owner of CB Financial Advice since December 2006, Christian specializes in assisting young enterprises with investment decisions, M&A processes, and business planning. Previous roles include Chief Financial Officer at Wunderman Thompson, Director of Client Services and Sustainability and CEO at Thinkerbell Displays, and Advisor and Business Coach at Update-pro. Additionally, Christian held board member positions at Netwerk and ownership at Level Finance, which focuses on matching finance professionals with job vacancies. With a background as Group Financial Manager at ARINSO International and Manager at KPMG Audit, Christian holds a degree in Commercial Engineering from Universiteit Hasselt.
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Hashting
Hashting offers unique tech-based solutions for smart consumer promotions that enable brands to CONNECT with consumers with the use of mobile technology, CONVERT to purchase through digital/mobile promotions (coupons, cashbacks, vouchers, loyalty schemes,...) and CONTINUE to engage with a variety of engagement triggers. Hashting is on a mission to make consumer marketing 100% data-driven. It enables clients to COLLECT campaign data in real-time dashboards and measure the efficiency of all advertising & and promotion spend to increase the ROI of marketing campaigns. The company was founded in Belgium in 2015, is currently active in 50+ countries around the world and serves clients like Coca-Cola, Nestlé, Unilever, Heineken, Pepsico, L’Oréal, Henkel, Mars, McCain, Bosch-Siemens, Miele, De’Longhi, Glaxo-Smith-Kline, Merck, Bridgestone, Orange Telecom and many more.