Melanie Gálvez

Melanie Gálvez is an experienced marketing professional with a strong background in account-based marketing and strategic sales initiatives. Currently serving as Account Based Marketing Manager and Senior Marketing Manager at Haufe Akademie GmbH & Co. KG since May 2015, Gálvez previously worked as a Sales & Marketing Freelancer at Vorwerk Gruppe, focusing on B2C direct sales and market expansion. Gálvez also held the position of Channel Marketing Manager at ARYZTA Deutschland, where responsibilities included developing marketing plans for gas station distribution channels, and as Head of Trade Marketing at DOUGLAS SPAIN SA, overseeing marketing campaigns across 100 points of sale in Spain. Additionally, Gálvez has experience in recruitment and personnel development from a brief tenure at Robert Bosch. Gálvez holds a Master of Business Administration from the European School of Business in Reutlingen and a vocational qualification in office management, specializing in tourism.