Tobias Lichtenstern

Tobias Lichtenstern is an accomplished professional currently serving as Geschäftsführer (CEO) and Founding Partner at leeep agency since August 2024, focusing on strategic design consulting for digital growth. Tobias also holds positions as Service Design Lead & Strategy at muse case and Co-Creator at Future Proof Organization, both starting in early 2024, while contributing as Partner for Digital Transformation at TCI - Transformation Consulting International. Additionally, Tobias has been a Coach & Trainer at Haufe Akademie since November 2022 and previously founded embrace - transformation by design, a remote consulting studio, working with notable clients such as Adidas and Novartis. With extensive experience in service design and human-centered innovation, Tobias has held various roles, including Senior Human-Centered Innovation Consultant and Account Manager at Booking.com. Tobias possesses a diverse educational background, holding multiple degrees in strategic management, entrepreneurship, and sports management from institutions such as MCI and the Hong Kong Polytechnic University.