Lucas Kuchenbecker Ferraz

Lucas Kuchenbecker Ferraz has extensive experience in marketing, currently serving as Coordenador de Marketing at Havan since February 2017, overseeing teams in Planning, Offline Media, Digital Media focused on Performance, Finance, and Market Intelligence. Previous roles at Havan include Senior Digital Media Analyst, where responsibilities encompassed online media investment, digital strategies, and team management, as well as Senior Marketing Analyst, leading creative teams and managing workflow. Prior to Havan, Lucas held the position of Supervisor Comercial at Razla Textil and worked as an Assistant in Marketing at ZEN S.A., contributing to various marketing initiatives and projects. Lucas holds an MBA in BI, Digital Marketing, and Data-Driven Strategy from Pontifícia Universidade Católica do Rio Grande do Sul, alongside additional qualifications in high-performance digital marketing and a Bachelor's degree in Graphic Design from Universidade do Vale do Itajaí.