Alexa Varela

Alexa Varela has a diverse work experience in the field of brand management and marketing. Alexa has held various roles in different companies.

From 2007 to 2008, Alexa worked as an ABM Intern for Coty, where they gained valuable experience in international brand management.

In 2008, they joined Havana Club International S.A. as an International Junior Brand Manager for Havana Club, where they honed their skills in brand management on a global scale.

Starting in 2010, Alexa worked for Pernod, initially as a Brand Manager for Pastis 51, and later as the Brand Manager for Champagne G.H.MUMM & Cognac MARTell. In these roles, they were responsible for product launches, developing limited editions, organizing events, and managing budgets.

In 2014, Alexa joined Martell Mumm Perrier-Jouët as a Senior Global Brand Manager. Alexa played a key role in defining and implementing strategies for the Chinese market, launching the brand experience, and developing new products.

Currently, since 2018, Alexa is working at Havana Club as the Global Head of Portfolio & Innovation. In this position, they lead the overall portfolio and innovation efforts for the company.

Overall, Alexa Varela has a strong background in brand management, marketing, and innovation, with experience in both the alcoholic beverages industry and the beauty industry.

Alexa Varela has a Master's degree in Marketing from Sciences Po, which they obtained from 2005 to 2007. Before that, from 2004 to 2005, they completed a degree in Communication and Journalism from Universidad CEU San Pablo. Prior to that, from 2003 to 2005, they pursued a degree in Information and Communication from IFP - Institut français de presse. In 2002, they completed a Bachelor's degree in History from Université Paris-Sorbonne. Lastly, from 2000 to 2002, they attended Lycée Massena where they pursued a preparatory course in modern literature.