Havas Edge
Erika Maccani has extensive experience in performance-driven media buying, with expertise in Linear TV, Live Sports, CTV, and OTT. Erika has managed over $20 million annually in media billings, negotiating Live Sports Packages and optimizing media for various high-profile clients. Erika has also excelled in roles such as SF Media Director Assistant and Lead Media Coordinator, demonstrating strong leadership and analytical skills. Additionally, Erika has experience as a Brand Ambassador for Muscle Milk and as a Research Assistant at San Diego State University. Throughout their career, Erika has consistently shown dedication and proficiency in their work.