Ditas Mauricio

With 30 years’ experience developing award-winning public relations programs for her clients, Ditas Mauricio currently provides strategic leadership to Havas Formula’s newly created Amp’d division, guiding leading national consumer and B2B-focused companies and emerging businesses through everything from successful product launches to brand-building and integrated marketing experiences. Her work spans a wide range of respected, national brands across a variety of industries, including health/wellness, food/beverage, consumer packaged goods, home and décor, retail, and technology. Previously, she headed up the agency’s Consumer West division for nearly two decades, and earned her PR chops in the Greater Boston area working in both agency and corporate environments.

Anyone who works with Ditas knows she absolutely loves what she does and takes pride in helping her client partners and team members grow and succeed. As a result of several long-standing relationships, Ditas has developed a keen understanding of emerging businesses and what it takes to make them successful. Beyond affording her friendships with a stable of incredible marketing leaders, her work has also nurtured Ditas’ passion for natural products and her penchant for healthy living. Continuously pushing herself and her team to offer new insights and creative ideas, as well as closely follow industry trends, she seeks to educate her clients on best practices for consumer and influencer engagement programs that will ultimately drive purchase intent.

Since uprooting from New England nearly two decades ago, Ditas continues to delight in living along the coast and soaking up the San Diego sunshine. In her down time, she enjoys cooking, reading, running and travel and is a new fan of Pilates and barre. On weekends, Ditas can often be found cheering proudly on the volleyball sidelines for her two daughters or walking to the beach with her two dogs, Mochi and Louie.