Gemma Díaz Arenas

Gemma Díaz Arenas is an experienced marketing and market intelligence professional with a proven track record in driving strategic growth and transforming data into actionable business opportunities. Currently serving as Market Intelligence Lead at Havas Media Network Spain since November 2013, Gemma specializes in integrating technology with business strategy to enhance decision-making and deliver measurable impact. Previous roles include Strategyy & Innovation Director for Market Intelligence, Product & Strategy Director at MOBEXT, and Mobile Marketing Manager at Pocketwidget, where significant milestones included launching the first Spanish app for Smart TV and an international sports app with over 1.5 million active users. Gemma has also contributed to academia as a professor at Inesdi Digital Business School and possesses a diverse educational background in advertising, marketing, and wine business management from several prestigious institutions.