Sriram Padmanabhan

Sriram Padmanabhan is a seasoned professional in business science and analytics, currently serving as Managing Partner, CSA North America and SVP, Head of Decision Sciences at Havas Media Group since August 2021. In conjunction with this role, Sriram also contributes as a Board Member at IAB since March 2022. Previously, Sriram held leadership positions at MediaCom from May 2013 to August 2021, where responsibilities included managing teams to deliver analytics for a variety of industries. At Avon (June 2006 - May 2013), Sriram enhanced marketing decisions through consumer insights and analytics, while earlier experiences at Marketing Management Analytics involved significant contributions to marketing mix modeling for pharmaceutical clients. Sriram's academic credentials include an MBA from NYU Stern School of Business, a Master's in Marketing Communications from MICA, and a Bachelor’s degree in Instrumentation from Birla Institute of Technology and Science, Pilani.