Havas Media Network
Sriram Padmanabhan is a seasoned professional in business science and analytics, currently serving as Managing Partner, CSA North America and SVP, Head of Decision Sciences at Havas Media Group since August 2021. In conjunction with this role, Sriram also contributes as a Board Member at IAB since March 2022. Previously, Sriram held leadership positions at MediaCom from May 2013 to August 2021, where responsibilities included managing teams to deliver analytics for a variety of industries. At Avon (June 2006 - May 2013), Sriram enhanced marketing decisions through consumer insights and analytics, while earlier experiences at Marketing Management Analytics involved significant contributions to marketing mix modeling for pharmaceutical clients. Sriram's academic credentials include an MBA from NYU Stern School of Business, a Master's in Marketing Communications from MICA, and a Bachelor’s degree in Instrumentation from Birla Institute of Technology and Science, Pilani.
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Havas Media Network
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Havas Media Network, part of Havas, consists of two global media networks: Havas Media and Arena Media. Our media agencies are home to more than 10,000 specialists and are the most dynamic and advanced in their markets. Our teams also offer best-in-class services in the fields of programmatic buying, mobile, data consulting, performance marketing, out of home and geolocal, and social media across 150 countries worldwide. We believe in more than media planning. We take time to deeply understand the media that is most meaningful to a client’s target audience and build Media Experiences that connect them to exactly what they want, in the context of where they are, through the content they pay attention to. Our unique Mx System creates value for clients by turning consumer intelligence into clear growth targets, aligning KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences. We believe that more meaningful media can help build more meaningful brands.