Havas Street
Blen Berhanu is a seasoned marketing professional with extensive experience in regional management and strategic operations. Currently serving as a Sr. Regional Manager at Havas Street since November 2019, Blen leads regional marketing initiatives for premier brand clients, emphasizing event execution and stakeholder engagement. Prior roles include Area Sales Manager at Premium Retail Services, where Blen significantly improved team sales performance and personnel levels, and Production Manager at PMK•BNC, focusing on studio activation for Samsung. With a robust background in managing large teams and executing nationwide marketing campaigns at GMR Marketing, Blen has consistently developed successful strategies and tools that enhance brand value and operational efficiency. Currently pursuing an MBA in Sustainability & Disruptive Technology, Blen holds a BA in Liberal Arts and Humanities from California State University, Long Beach.
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Havas Street
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Havas Street is the brand activation division of Havas Formula that is headquartered in Los Angeles. We develop and execute experiential events and face-to-face consumer engagements. Through services including guerilla street teams, on-premise and off-premise sampling, and mobile marketing tours, we enable a brand to establish emotional connections with its target audiences. Representing a spectrum of clients ranging from challenger brands to large conglomerates, Havas Street's three key attributes include an in-house recruiting department; the ability to create seamless integrated programs incorporating activation, PR and social media; and a state-of-the-art online reporting system that allows clients to track ROI.