Havas Street
Mark Cox Jr is a seasoned Program Manager with extensive experience in logistics, event management, and vendor relationship management. Currently with Havas Street since July 2021, Mark has successfully planned and executed the fabrication of event-based assets. Previously at A+ Staffing Inc, Mark managed logistics and asset protection for over 600 devices, also filling roles in talent identification and team management. At The Marketing Arm, Mark oversaw high-profile events and directly communicated with clients on contracting and brand management. Early career roles included Tour Manager and Interactive Video Classroom Technician, contributing to brand engagement and technology operations. Mark holds a Bachelor of Science in Marketing from Indiana University Bloomington.
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Havas Street
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Havas Street is the brand activation division of Havas Formula that is headquartered in Los Angeles. We develop and execute experiential events and face-to-face consumer engagements. Through services including guerilla street teams, on-premise and off-premise sampling, and mobile marketing tours, we enable a brand to establish emotional connections with its target audiences. Representing a spectrum of clients ranging from challenger brands to large conglomerates, Havas Street's three key attributes include an in-house recruiting department; the ability to create seamless integrated programs incorporating activation, PR and social media; and a state-of-the-art online reporting system that allows clients to track ROI.