George Leon

George Leon is an experienced media and marketing professional, currently serving as the Chief Strategy Officer at Hawthorne since September 2010. In this role, George oversees integrated media strategy, planning, and execution, leading a team of account directors, media strategists, analysts, and buyers. Prior to Hawthorne, George held several leadership positions at Integrated Media Solutions, including SVP of Media and Account Management and Chief Strategy and Media Officer, focusing on major customer acquisition campaigns. Additionally, George founded Cielo Media Management, Inc., where the focus was on managing direct response campaigns across English and Spanish platforms. George's academic background includes education from Boston University.