Hayden Consultancy
Eleanor Hayden is the Chief Executive Officer and Founder of Hayden Consultancy, established in June 2021, focusing on enhancing Shopper Marketing and Retail Media partnerships for food and beverage brands. As an Advisory Board Member at Vizer since January 2023, Eleanor contributes to developing innovative incentive solutions. Previous experience includes serving as Director of Shopper Marketing & Merchandising at Siete Family Foods and as Senior Shopper Marketing Manager at Kodiak Cakes, where Eleanor managed strategies for multiple grocery categories. Earlier roles at PepsiCo encompassed positions from Sales District Leader to Customer Management Senior Associate. Eleanor's career began with entrepreneurial ventures and internships, including roles at Ballistic Bakeshop and Egg Strategy. Eleanor holds a Bachelor of Science in Business Marketing from the University of Colorado Boulder and has completed a Gourmet Program in French Pastry and Wine at Gastronomicom Institute.
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Hayden Consultancy
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Hayden Consultancy is a leading provider of innovative retail media and shopper marketing support. At Hayden Consultancy, we offer a comprehensive suite of services designed to empower brands and businesses in navigating the intricate landscape of modern retail. Our expertise lies in growing retail velocities and building new to brand shopper segments across various retailers and platforms like Instacart, Target, Walmart, Kroger, Whole Foods, DoorDash, and many others. Services: - Instacart Set up & Management - Sponsored Search Set up & Management (Go puff, KPM, HEB, Criteo, Citrus, Target, Walmart, Whole Foods, etc.) - 84.51 & Kroger Precision Marketing Management - Retailer Social Media Management - Retailer Relationship Management - Budget Planning & Strategy - Contract Negotiation - Retailer Meeting Presentations - Merchandising Recommendations & Management - Digital Couponing Management - Vendor Referrals - Key Event planning Calendars - Campaign Management & Execution - Clearinghouse Management - Quantitative Program Analysis Want to stay in the loop on all things retail media and shopper marketing? Check out our biweekly newsletter MiniMart here: minimart.beehiiv.com