Peter Grafström

President US at Haypp Group

Peter Grafström has a diverse work experience spanning over two decades. Peter currently serves as a Board Member at the Swedish-American Chamber of Commerce-Washington D.C (SACC-DC) since the start of 2023. Prior to this, they held the position of VP US Operations and Head of Market US at Haypp Group, the world's largest online retailer of smoke-free alternatives to smoking.

Before joining Haypp Group, Peter was the CEO of Northerner Scandinavia AB, where they successfully increased revenues and profitability, leading to a successful merger with Snusbolaget AB and forming Haypp Group AB in 2019. Northerner Scandinavia was the world's largest online re-seller of smokeless tobacco.

Peter also gained significant experience at Philip Morris International, holding various roles including Managing Director, Group Brand Manager, Head of Sales, Field Sales Manager, and Commercial Manager.

Earlier in their career, Peter worked as a Business and Technical Consultant at CGI (WM-data), an IS Consultant at Eternity KB, and an IS Internal Consultant at SEB.

Throughout their career, Peter's expertise has spanned various industries, including retail, tobacco, and information technology. Peter has consistently demonstrated success in driving revenue growth, improving profitability, and leading successful mergers and acquisitions.

Peter Grafström attended Örebro University School of Business from 1994 to 1998, where they earned a Bachelor of Science (B.Sc.) degree in Business/Managerial Economics. Peter also obtained the Project Management Professional (PMP) certification, which is a globally recognized and demanded credential that demonstrates their experience, education, and competency to lead and direct projects. The specific month and year of obtaining this certification are not provided.

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Timeline

  • President US

    April 1, 2024 - present

  • VP US Operations | Head Of Market US

    September, 2019

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